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Matthew Allard is an author, creative copywriter, and Internet geek. Some of his stories were inspired by illustrations from Ian Dingman and made into a book called To Slow Down The Time. One of those has been adapted into a short film.

His latest project is called Pops and Clicks.

This is his blog.
Hand-stitching my little heart out today (forever?) for Pops and Clicks: January. One at a time. The numbers are coming up randomly and this particular one is 154. If it ends up in your mailbox, I want you to know I was listening to The Weepies when your book was born. 
I like the idea of sharing notes about various books, assigning something special and specific to the creation, as this project comes together. The construction is certainly an undertaking and these details help me feel like I’m not doing it entirely alone. When you go to the store and purchase something, the history of where it came from tends to get lost. You’ve purchased an object. What I like about the opportunity to do something like this Pops and Clicks subscription series is that we—you and I—are able to share in the process.
My Twitter seems like the most efficient way to drop these notes from time to time. If you’re a subscriber, you may be interested in joining me there.

Hand-stitching my little heart out today (forever?) for Pops and Clicks: January. One at a time. The numbers are coming up randomly and this particular one is 154. If it ends up in your mailbox, I want you to know I was listening to The Weepies when your book was born.

I like the idea of sharing notes about various books, assigning something special and specific to the creation, as this project comes together. The construction is certainly an undertaking and these details help me feel like I’m not doing it entirely alone. When you go to the store and purchase something, the history of where it came from tends to get lost. You’ve purchased an object. What I like about the opportunity to do something like this Pops and Clicks subscription series is that we—you and I—are able to share in the process.

My Twitter seems like the most efficient way to drop these notes from time to time. If you’re a subscriber, you may be interested in joining me there.

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